- 2024/06
STARFIELD Launched New Blended Angus Beef Patty
STARFIELD launched its first blended protein product, partnering with FamilyMart to launch the blended protein Angus beef rice ball.
- 2024/04
STARFIELD at FHA 2024
STARFIELD made its debut at the 2024 Food & Hotel Asia 2024 in Singapore, bringing more plant-based delights and surprises.
- 2024/04
STARFIELD Seaweed Tofu Launches
STARFIELD joined hands with Sam’s Club once again to launch the new Seaweed Tofu.
- 2024/03
STARFIELD at HOTELEX Shanghai
STARFIELD showcased its three product lines at HOTELEX Shanghai, covering plant-based foods and drinks.
- 2024/03
Mulan Initiative Visits STARFIELD
A delegation from China Entrepreneur’s Mulan Initiative visited STARFIELD, discussing healthy eating and women’s power.
- 2024/03
STARFIELD Wins iSEE Taste Award
STARFIELD’s Pocket Salad Bar won a star at the iSEE Taste Award.
- 2024/03
STARFIELD at Foodex Japan 2024
STARFIELD made its first international appearance at Foodex Japan 2024 in Tokyo.
- 2023/10
STARFIELD Pocket Salad Bar Launch
STARFIELD worked with Sam’s Club to launch the Pocket Salad Bar, proving that vegetables can be snacks too.
- 2023/09
FamilyMart Plant Healing Season
STARFIELD and FamilyMart jointly kicked off the Plant Healing Season, offering more healthy dining options.
- 2023/08
STARFIELD Plant-Based Beef Nuggets Launch
STARFIELD introduced the new Plant-Based Beef Nuggets, adding to our plant-based protein portfolio.
- 2023/07
STARFIELD Partners with Dicos and Luckin Coffee
STARFIELD partnered again with Dicos and Luckin Coffee to launch multiple new plant-based meat products.
- 2023/06
STARFIELD Trending Nationwide
STARFIELD hit the trending list again on Weibo. See how the plant-based protein brand captures the online trend!
- 2023/05
STARFIELD & Shenzhen National Nutrition Week
STARFIELD and Shenzhen Nutrition Week co-launched a public service educational video, promoting national nutrition upgrades.
- 2023/05
STARFIELD Wins Awards
STARFIELD won the iSEE Taste Award and was listed in the Top 100 Food Innovation Brands.
- 2023/04
STARFIELD Recognized as a Shenzhen SRDI Enterprise
STARFIELD, a leading plant-based protein food brand, was recognized by Shenzhen as a Specialized, Refined, Differential and Innovative (SRDI) Enterprise.
- 2023/04
Kindness to the Earth
STARFIELD celebrated Earth Day with the Kindness to the Earth campaign, showing how the plant-based protein pioneer promotes sustainability.
- 2023/03
Planting Romance Campaign
STARFIELD celebrated Arbor Day with a special event, planting romance in Shanghai.
- 2022/09
STARFIELD Konjac Tripe
STARFIELD launched the Konjac Tripe series, the savior for midnight snacks.
- 2022/07
City Romantic Planting
STARFIELD planted plant patches on the streets, as the native plant-based protein brand brought romance to Shenzhen.
- 2022/05
STARFIELD’s First Carbon Footprint Labeled Product
STARFIELD, a leading plant-based protein food brand launched its first carbon footprint labeled product.
- 2022/05
STARFIELD and Sam’s Club Launch Plant-Based Light Meal Wrap
STARFIELD upgraded its distribution channels by partnering with global retail giant Sam’s Club to launch its first plant-based light meal wrap.
- 2022/05
STARFIELD & Shenzhen National Nutrition Week
STARFIELD and the Shenzhen Nutrition Society co-launched the Shenzhen Nutrition Week public welfare campaign.
- 2022/04
STARFIELD Releases 2022 China Plant-Based Meat Carbon Reduction Insight Report
STARFIELD helps consumers reduce carbon on their tables! An in-depth analysis of the report.
- 2022/03
STARFIELD x KFC
STARFIELD and KFC jointly launched two new crispy rice rolls with plant-based meat.
- 2022/01
STARFIELD Secures $100 Million Series B Funding
Chinese plant-based protein food tech company STARFIELD secured $100 million in Series B funding, with the first self-built factory established in Xiaogan, Hubei.
- 2021/12
STARFIELD Wins Awards
STARFIELD won the Top 50 Investment Enterprises in New Consumption and China Food Industry Innovation Brand Award for 2021.
- 2021/12
STARFIELD Launches Disruptive New Product
STARFIELD launched a groundbreaking new product, leading the plant-based protein industry and hinting at another collaboration with Heytea.
- 2021/09
STARFIELD Protein Bar Launch
STARFIELD expanded its partnership with FamilyMart, launching new protein bars aimed at consumers and opening a new market segment.
- 2021/04
STARFIELD Brand 3.0
The STARFIELD brand entered its 3.0 era, marking a new chapter for the local plant-based meat brand.
- 2021/03
STARFIELD Releases 2021 China Plant-Based Meat Industry Whitepaper
Get an in-depth analysis of the 2021 China Plant-Based Meat Industry Whitepaper co-released by STARFIELD and Bloomberg Businessweek.
- 2021/01
STARFIELD Offers Future Use Cases of Plant-Based Meat
STARFIELD pushed the boundaries of plant-based meat with robot chefs making burgers, expanding the imagination for plant-based meat.
- 2020/10
STARFIELD Secures Over 100 Million RMB in Series A+ Funding
Chinese plant-based meat brand STARFIELD secured over 100 million RMB in Series A+ funding, led by Lightspeed China.
- 2020/08
STARFIELD Secures Multi-Million Dollar Series A Funding
In August 2020, STARFIELD secured multi-million-dollar Series A funding, partnering with over 20 restaurant brands, including Dicos.
- 2020/03
STARFIELD Secures Multi-Million Funding
Chinese plant-based meat company STARFIELD secured multi-million funding, with products entering over 200 restaurants across China.
- 2023/06
Report release
2022 China Plant-Based Food Industry Development Report was released
- 2023/06
Data analysis
Plant-based diet can effectively lower cholesterol, blood sugar and body weight
- 2023/06
Research findings
A dietary study surveying over 50,000 people found that the environmental impact of a plant-based diet is only 30% of that caused by a meat-based diet
- 2023/06
Research findings
Research indicates that a plant-based diet can alleviate type 2 diabetes
- 2023/06
Data analysis
The latest meta-analysis found that a plant-based diet is beneficial for heart health